Warren started out in the hospitality industry by playing music for corporate events and functions moving on to own nightclubs, action bars, restaurants and a hospitality marketing company which was involved with the inception and promotions of the University Of Port Elizabeth RAG functions, Port Elizabeth Technikon RAG functions, various South African Band concerts such as Springbok Nude Girls, Qu Cumba Zoo, Evolver, Watershed, Prime Circle, Parlotones and more.
Warren has been involved in promoting local concerts with international acts such as Whigfield, Night Crawlers, Urban Cookie Collective and Duran Duran.
Warren has run, owned and operated some very successful restaurants in
Port Elizabeth, which consisted of Toby Joes’, Tequila Sunrise and Einstein’s, these were all run simultaneously and were all highly successful. He managed a staff compliment of 150 and the combined capacity of these establishments totaled to 2300 people, he has the ability to take functions from inception to completion stage with ease.
Warren has also simultaneously run some iconic establishments in Gauteng and KZN area, namely TSG 4 Ways Mediterranean Grill Café, Joe Cools, The Cradle Conference and Function Venue, Miguel’s Mediterranean Grill and Calisto’s Umhlanga, these were also run simultaneously and were highly successful with a staff compliment of around 450 staff members and the combined capacity of these establishments totaled to around 4500 people.
- TGI Fridays – Welkom – Orange Free State – Joint Owner
- Utopia – Port Elizabeth – Eastern Cape – Sole Owner
- Einstein’s – Port Elizabeth – Eastern Cape – Joint Owner
- Tequila Sunrise – Port Elizabeth – Eastern Cape – Joint Owner
- Toby Joe’s – Port Elizabeth – Eastern Cape – Joint Owner
- Phantasia Promotions – Port Elizabeth – Eastern Cape – Joint Owner
- TSG 4 Ways Mediterranean Grill Café – Fourways – Gauteng – Sole Owner
- Joe Cools’ – Durban – Sole Owner
- The Cradle Conference and Function Venue – Sole Owner
- Miguel’s Mediterranean Grill Café – Joint Venture
- Calisto’s Umhlanga – Joint Venture
- Trio Modern Mediterranean – Welkom – Joint Venture
Above are some of the establishments that have been owned and operated by Warren Basel himself, all with great success.
Besides what has been owned and operated by Warren himself, he consults on all aspects of business, marketing and business development to various institutions from conceptual stage to implementation stage and beyond.
Warren has owned and runs, Phantasia Consulting which is a full turn key consulting company, looking at all aspects of the business from media, advertising, marketing, operations, systems, cost savings, brand development to name but a few.